Vice President of Sales and Operations
Cole Arranaga joined the D1 team in 2020 and currently serves as the Vice President of Operations.
A native of Orange County, California, Cole started his career in the fitness industry with humble beginnings working as a Front Desk associate at 24 Hour Fitness. Cole quickly learned he had a knack for sales and worked his way up the ranks of 24 Hour Fitness, holding roles that included membership sales, sales manager, and General Manager. Throughout his time at 24 Hour Fitness, Cole made his name by going into clubs as a “fixer” ultimately working at 13 locations implementing sales, operations, and retention strategies to lead those locations to success.
His success growing and maintaining profits for gym owners led him to a breakout opportunity in the private group training market with operations consulting company GymLaunch. As Director of Sales, Cole's teams at GymLaunch were experts in helping boutique/small fitness facility owners grow and scale their fitness businesses. He directed multiple sales and support teams that generated revenue of over $45MM+ per year for their clients.
Cole lives in Orange County with his wife, Camille and dog, Kobe.
- You can find Cole riding his Waverunner with dolphins.
- Cole enjoys role playing sales with his fiance during their free time.
- Cole's favorite food is a breakfast burrito.