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Building Community & Connection: Insights from D1 CEO/Founder on Business Podcast | D1 Daily

Sep 24, 2025 / Author: D1 Training
D1 Training Will Bartholomew

D1 Training Founder and CEO Will Bartholomew recently appeared on The Bliss Business Podcast, sharing his secrets with starting, building and scaling D1.

In D1's model, building relationships and connections with members is valued over the transaction.

It's a mindset that has led to D1 being one of the fastest-growing fitness franchises in the country. Watch:

Throughout the podcast, Bartholomew and hosts Tullio Siragusa and Mike Liwski discussed a wide variety of topics, including:

• How lessons from Division 1 athletics shaped Will’s leadership philosophy

“When I was in middle school, I wish I had a coach that breathed life into me and inspired me," Will said. "That's what I wanted, so that's what I created.”

• Systems that allow D1 Training’s culture of accountability to scale across 150+ locations

“You know, there a lot of great places to train. But what makes D1 unique is that when you come there, you're going to have a world-class coach who has been there and done that," Will said. "They also have the psyche, they're going to motivate you to get more out of you than you think you can get out of yourself.”

• Stories of athletes and communities transformed through D1’s model

“[D1 West Nashville owner] Joe Stanford trained the inner city high school football team," Will recalled. "They couldn't afford it, so he raised the capital himself to be able for them to train. He also recognized that their weight room was pretty shabby, so he took it upon himself to raise $100,000. It's about the whole community."

• Why community and compassion are essential to long-term business success

“We're an inspiring and motivating place. We're going to show up with positivity. We're going to show up with solutions to our problems. That just permeates throughout the whole organization.”

Watch/Listen: Building Community and Connection in Business with Will Bartholomew


Franchise Focus

You never know where a D1 athlete will show up. D1 Fort Myers athlete Anayeli Guzman was featured in the New York Times' Upfront Magazine for her NIL work!

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D1 CEO Will Bartholomew Appears On Bliss Business Podcast