Privacy Policy

Last updated: September 2, 2025

This Privacy Policy describes how D1 Sports Franchise, LLC and its affiliates, franchisees, and studios (collectively "D1 Training," "we," "us," or "our") collect, disclose, and use personal information. This Privacy Policy applies to personal information we collect online, including via our websites, mobile applications, and other online platforms or services (collectively "Online Services"), or any other product or service where this Privacy Policy is displayed, and offline, including our physical locations and studios, and programs and events operated by or in partnership with us. Depending on your relationship with us and/or the service(s) you obtain from us, a separate or additional privacy policy may be provided and apply to you. For purposes of this Privacy Policy, the term "personal information" has the same meaning as the equivalent term defined under applicable laws and does not include certain types of information, such as publicly available information or de-identified information.

We encourage you to read this Privacy Policy carefully and review it regularly for any updates to better understand how we handle your personal information.

Summary of this Privacy Policy

This section summarizes the Privacy Policy, which describes our data handling practices in more detail below, and is intended to provide a quick reference related to our collection and use of your personal information.

What Personal Information We Collect. We may collect the following categories of personal information from and about you: Identifiers; Characteristics of protected classifications under certain state or federal law; Commercial information; Internet or other electronic network activity information; Payment information; Biometric information; Geolocation data; Professional or employment-related information; Health and fitness information; and Sensitive personal information.

How We Collect and Use Your Personal Information. We typically collect personal information directly from you, including via cookies or other tracking technologies, but we may also collect information about you from our business partners, vendors, or other third parties. We use this information consistent with this Privacy Policy to: provide you with our training programs and services; improve and develop new offerings, features, and services; maintain our business relationship with you, including customer correspondence or other modes of communication; promote our products and services and otherwise serve advertising and marketing campaigns; comply with applicable laws or legal requirements; or for other purposes with your consent.

How We Protect and Retain Your Personal Information. We use reasonable security measures that are designed to protect your personal information; however, no system of transmission or storage of data can be 100% secure and we cannot guarantee the absolute security of your information. We retain your personal information for as long as is reasonably necessary to fulfill the purpose(s) for which it was collected or as otherwise required to be retained under applicable law.

Selling and Sharing your Personal Information. We may sell or share certain categories of personal information (e.g., we share identifiers for advertising purposes). You may opt-out of the selling or sharing of your personal information by completing our online request form or contacting us directly. For more information, please see the section below on "How to Exercise Your Privacy Rights."

What Personal Information We Collect

We may collect the following categories of personal information from and about you:

Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, or other similar identifiers.

Characteristics of protected classifications: Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information.

Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, membership information, and payment information.

Internet or other electronic network activity information: Browsing history, search history, information on your interaction with a website, application, or advertisement, device information, and usage patterns.

Biometric information: Biometric identifiers that can be used for the automated or semi-automated recognition of an individual, such as fingerprints, handprints, retina patterns, iris patterns, genetic data, including DNA sequences, voiceprints, gait patterns, facial templates, or faceprints.

Geolocation data: Physical location or movements, including precise location information from your device when location services are enabled.

Professional or employment-related information: Current or past job history, work contact information, or performance evaluations.

Health and fitness information: Fitness goals, health conditions, medical history, dietary restrictions, athletic performance data, body measurements, fitness assessments, injury history, and other health-related data you provide or that we collect through our services.

Sensitive personal information: Government-issued identifiers, account login information combined with required access credentials, precise geolocation data, racial or ethnic origin, religious beliefs, health information, genetic data, biometric information, and contents of private communications.

How We Collect Your Personal Information

We may collect personal information from different sources, which include:

Directly from you, such as when you:

• Create an account or register for our services
• Enroll in our training programs (including youth programs)
• Contact us with questions or feedback
• Participate in fitness assessments or consultations
• Make purchases or process payments
• Subscribe to our communications or newsletters
• Participate in contests, surveys, or promotions
• Visit our facilities or attend events

Automatically through your use of our Online Services, including:

• Device information and identifiers
• Usage data and browsing patterns
• Location information (when enabled)
• Cookies and similar tracking technologies

From third parties, such as:

• Our affiliates, franchisees, and business partners
• Service providers acting on our behalf
• Advertising networks and data analytics providers
• Social media platforms
• Background check providers (for employees)
• Publicly available sources

How We Use Your Personal Information

We may use or disclose the personal information we collect for different purposes, which may include one or more of the following business purposes:

To provide our services and fulfill your requests:

• Providing our fitness training programs and related services
• Processing enrollments and managing memberships
• Scheduling training sessions and classes
• Processing payments and managing billing
• Providing customer support and responding to inquiries
• Communicating about your account, services, or programs

To improve and personalize our services:

• Analyzing usage patterns and service performance
• Conducting research to improve our programs and facilities
• Developing new services, features, and training programs
• Personalizing your experience and recommendations
• Testing new features and functionality

For business operations and administration:

• Managing our business operations and franchise network
• Maintaining safety and security at our facilities
• Preventing fraud and unauthorized access
• Enforcing our terms of service and policies
• Managing employee and contractor relationships
• Conducting business analytics and reporting

For marketing and advertising purposes:

• Sending promotional communications about our services
• Advertising on third-party websites and platforms
• Creating targeted marketing campaigns
• Analyzing marketing effectiveness
• Managing loyalty programs and special offers

To comply with legal requirements:

• Complying with applicable laws and regulations
• Responding to legal process and government requests
• Protecting our rights and interests
• Ensuring child safety and protection

For other purposes with your consent or as otherwise described to you at the point of collection.

To the extent we collect your sensitive personal information, we do not use or disclose such information for purposes other than those permitted under the applicable laws.

To Whom We Disclose Your Personal Information

We may disclose personal information to different persons for various purposes, consistent with this Privacy Policy, which may include the following:

Service providers and contractors who perform services on our behalf, such as payment processing companies, customer service providers, marketing and advertising companies, analytics providers, technology service providers, security providers, and professional services firms.

Affiliates and franchisees including our parent company, subsidiaries, affiliated companies, and franchise owners who operate D1 Training facilities.

Business partners including equipment manufacturers, nutritional supplement companies, healthcare providers (with consent), and other fitness-related businesses with whom we collaborate to provide services or benefits.

Professional advisors including lawyers, accountants, auditors, and other professional advisors who provide services to us.

Government entities and law enforcement when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transaction parties in connection with any merger, acquisition, financing, sale of assets, or similar business transaction, or in the event of insolvency, bankruptcy, or receivership, where personal information may be transferred as a business asset.

Emergency responders and healthcare providers when necessary to protect health and safety, including emergency medical situations at our facilities.

With your consent when you have provided specific authorization for us to disclose your information to third parties.

We also may share information with third parties when we have your consent or otherwise as described to you at the point of collection. Note, however, that if you provided us with consent to contact you such as through SMS, we do not share that consent with third parties.

How We Protect Your Child's Privacy

Your child's privacy is extremely important to us. D1 Training provides specialized athletic training programs for children and youth through our Rookie (ages 7-11), Developmental (ages 12-14), and Prep (ages 15-18) programs. We are committed to operating our Services in compliance with all applicable state and federal laws that protect the privacy of children's personal information, including the Children's Online Privacy Protection Act (COPPA).

Our online Services are intended for parents and guardians and are not intended for individuals under the age of 18. Children under 18 years old may not use our online Services directly, and we do not knowingly collect personal information online from anyone under 18 years of age. We may, however, collect personal information about a child under the age of 18 from a parent or guardian for the purpose of providing our youth training programs.

For children under 13 years of age, we comply with COPPA requirements:

• Parental Consent: We obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13.
• Limited Collection: We only collect personal information that is reasonably necessary for the child's participation in our training programs.
• Restricted Disclosure: We do not disclose children's personal information to third parties except as permitted by COPPA or with additional parental consent.
• Parental Rights: Parents have the right to review, delete, and control their child's personal information.

Parents have the following rights regarding their child's information:

• Review the personal information we have collected from their child
• Request deletion of their child's personal information
• Refuse to allow further collection or use of their child's information
• Withdraw consent at any time

If you believe that a child under the age of 18 has submitted personal information to us, or if you wish to exercise your rights regarding your child's information, please contact us using the information provided in the Contact Us section below so that we can delete the information or take other appropriate action.

How to Exercise Your Privacy Rights

Depending on applicable laws or the jurisdiction you reside in, you have certain rights regarding your personal information, which may include the right to:

• Know what personal information we collect, use, disclose, and sell about you
• Access the specific pieces of personal information we have collected about you
• Correct inaccurate personal information we maintain about you
• Delete personal information we have collected about you
• Opt-out of the sale or sharing of your personal information
• Limit the use and disclosure of your sensitive personal information
• Non-discrimination for exercising your privacy rights
• Data portability to receive your personal information in a portable format

Some of these rights may be limited when certain exceptions are provided under applicable laws, including to complete a transaction or to comply with a legal obligation. You will not receive discriminatory treatment for exercising your privacy rights.

You may also enable the Global Privacy Control (GPC) to exercise your opt-out right, which is a tool that communicates your opt-out preferences, if your browser or browser extension supports such a signal. The GPC may apply only to a single browser or device, and you may need to turn on the GPC signal for each browser that you use.

To exercise your privacy rights, please submit a request by emailing us at privacy@d1training.com. To exercise your right to know, correct, and delete personal information, you will need to submit a verifiable request, and we may request additional information to verify your identity before we can respond to your request.

You may designate an authorized agent to submit privacy rights requests on your behalf. Authorized agents will be required to provide proof of their authority to act on your behalf by providing relevant documentation. We may contact you to confirm an authorized agent's representation and to verify your identity.

California Privacy Rights

You may have additional rights based on your location or jurisdiction of residency. In the last 12 months, we have disclosed the categories of personal information listed in "What Personal Information We Collect" for the business purpose(s) identified above, subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the "CCPA"), as well as California's Shine the Light Law. The parties to which we have disclosed your personal information include our affiliates and franchisees, service providers, and third parties to which you have authorized such disclosure.

Categories of Personal Information Disclosed:

We do not knowingly "sell" or "share" the personal information of individuals under 16 years of age. For more information, please see the section above on "How to Exercise Your Privacy Rights."

Financial Incentives: We may provide certain discounts, special offers, benefits, or other rewards as part of our voluntary loyalty program, which may be interpreted as a "financial incentive" or "bona fide loyalty program" under certain applicable laws, when we collect your personal information, which may include your name, contact information, address, or birthday. Joining this voluntary program is subject to our Terms and your opt-in consent. The value of your personal information may vary depending on the types of special offers, benefits, or other rewards that are available, and you choose to participate in, and it is reasonably related to the incentives that we offer. You may withdraw from a financial incentive at any time by contacting us as described below.

Consumer Health Data Privacy Policy

Effective Date: September 2, 2025

This Consumer Health Data Privacy Policy (the "Policy") supplements our Privacy Policy and applies only to "consumer health data" and "consumer" as the terms are defined under applicable laws, including the Washington My Health My Data Act and Nevada privacy laws. If you are not a Washington or Nevada "consumer", this Policy does not apply to you.

What Consumer Health Data We Collect: We may collect the following categories of consumer health data if you choose to provide such information to us: fitness assessments and body measurements; health conditions and medical history; athletic performance data and metrics; dietary information and nutritional data; injury history and physical limitations; biometric data collected during training sessions.

How We Use Consumer Health Data: We may collect and use your consumer health data as described in the "How We Use Your Personal Information" section of the Privacy Policy. We may primarily collect, use, and share your consumer health data to provide training programs or services that you request or to fulfill the reason for which your consumer health data is provided, such as to provide personalized fitness programs, classes, or training sessions.

To Whom We Share Consumer Health Data: We may share the categories of consumer health data listed above with the following categories of third parties: certified trainers and fitness professionals; service providers operating on our behalf; healthcare providers (with your consent); emergency responders (in emergency situations); franchisees and affiliates for service delivery.

Your Consumer Health Data Rights: Depending on applicable laws or the jurisdiction you reside in, and subject to certain limitations which may apply under applicable laws, you have certain rights regarding your consumer health data, which may include the right to: confirm whether we process your consumer health data; access your consumer health data; delete your consumer health data; withdraw consent for processing your consumer health data; and appeal decisions regarding your consumer health data requests.

How We Protect and Retain Your Personal Information

Security: We use reasonable security measures that are designed to protect your personal information from unauthorized access and use, which may include using access controls and using Secure Socket Layer (SSL) technology to encrypt certain sensitive information. However, no system of transmission or storage of data can be 100% secure. As such, we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control.

Retention: We retain your personal information for no longer than is reasonably necessary to fulfill the purposes described in this Privacy Policy or any other notice provided to you at the time your personal information is collected, and to comply with our legal obligations. For children's information, we retain personal information only for as long as reasonably necessary to fulfill the specific purpose(s) for which it was collected.

Cookies and Other Technologies

We use tracking technologies, such as pixels, cookies, and web beacons to ensure that those using our Online Services have the best possible experience.

Types of Technologies We Use:

• Essential cookies that are necessary for our Online Services to function
• Performance cookies that help us understand how visitors interact with our Online Services
• Functional cookies that enable enhanced features and personalization
• Advertising cookies that are used to deliver relevant advertisements

Your Choices: You can set your browser to refuse cookies before accessing our website. However, if you disable all cookies, some features of our website may not function properly.

Third-Party Analytics: Our website uses analytics technology, including Google Analytics, to support the operation and performance of our Online Services. You may exercise choices regarding the use of cookies from Google Analytics by downloading the Google Analytics Opt-out Browser Add-on.

Do Not Track: Some web browsers allow "Do Not Track" signals or settings. We do not honor "Do Not Track" signals or settings.

SMS Communications

SMS Opt-In and Consent: By providing your phone number and consenting to receive text messages from D1 Training and its franchisees, you agree to receive both transactional and marketing text messages, including but not limited to program updates, reminders, and promotional messages. Message frequency may vary. Standard message and data rates may apply.

Consent Details: You consent to receive recurring telemarketing calls and/or texts, regardless of whether your phone number is listed on federal or state "Do Not Call" lists. Consent to receive marketing communications is not a condition of any purchase.

Opt-Out: To opt-out of text messages, you can reply with 'STOP' at any time. You may also manage your communication preferences through your account settings or by contacting us directly.

International Data Transfers

We are located in the United States of America. You understand and agree that personal information that you provide to us, or which we collect about you may be transferred to, or processed or stored in, the United States, which may not provide the same level of protection to such information as that of your country of residency.

Third-Party Links

To the extent our website may link to a third-party website, and if you should use such links, we are not responsible for the content of any third-party website, nor for the data collection or handling practices of such third party, as we do not control such sites. We encourage you to review the privacy policy of any such third-party website.

Changes to Our Privacy Policy

We may revise or update this Privacy Policy from time to time, including as required under applicable privacy laws or to incorporate changes to our privacy practices. Updates to this Privacy Policy will be reflected in the "last updated" date, above. When we make material changes, we will provide appropriate notice through our Online Services or other means.

Contact Us

If you have any questions about this Privacy Policy, how we process your personal information, or have concerns about how we have handled your prior privacy requests and would like to appeal, please email us at privacy@d1training.com or contact us at:

Mail:
D1 Training 

Attention: Privacy & Legal
7115 S Springs Drive
Franklin, TN 37067

For appeals and complaints:

• California residents: You may contact the California Attorney General for privacy rights appeals
• Washington residents: For consumer health data appeals, you may contact Washington State Attorney General at https://www.atg.wa.gov/file-complaint or call 1-800-551-4636

Depending on your relationship with us – e.g., current or prospective employees, current, prospective, or former franchisees – this Privacy Policy may be supplemented or superseded by another notice, agreement, or policy provided to you at the commencement of such relationship and periodically thereafter.